Quarantining and social distancing measures have turned diners into carryout and delivery pros. Once you’ve attracted diners to your website or mobile app, the first thing they’ll want to do is find the location that can help them get what they want: a tasty meal. That’s why it’s crucial to add a map with your multiple locations to your website.
If you have multiple locations, some things will stay the same across all of your restaurants.
However, you’ll want to connect your customers with location options to meet their needs, whether they are looking for the closest restaurant or one within driving distance that has a certain menu item, feature, or service.
This article will discuss why you should add a map with multiple locations to your website or mobile app and best practices for implementing a map solution, including powering your maps using MapQuest for Business’s geospatial solutions.
Why is Adding a Map with Multiple Locations to Your Website and Mobile Apps Important?
For restaurants with multiple locations, a map on your website is a must-have feature. It helps customers find your nearest restaurant and even gives them an optimized route from their location. An interactive and user-friendly map allows consumers to:
- Use browser or mobile app location services to automatically find the closest restaurant
- Input their zip code, city, or state to locate the nearest store
- Scroll through a list of results, starting with those closest to the consumer’s current location
- View key details, such as a restaurant’s address and phone number, without clicking away from the web page
- See an expanded listing with hours and special restaurant features
- Select a specific location as their restaurant to see local information
- Click a button to see the menu or place an online order
For example, chains such as Buffalo Wild Wings highlight delivery and carryout options in the initial search results. Consumers can expand the listing of individual stores to see further information. The expanded listing for Buffalo Wild Wings adds features, like wi-fi, Blazin’ Rewards, party menu, party room, and take-out.
How Else Can Location Data Help Restaurants?
Restaurant guests want information at their fingertips, whether that’s on a mobile device or desktop. Without a map, consumers may click away from your website to find answers. Or they may place an order at the wrong location.
For business owners with multiple stores, you’ve undoubtedly had to void an order that a guest placed at the wrong restaurant location. Fortunately, MapQuest for Business helps reduce these problems. The solution enables developers to build maps to show routes for customers to the nearest restaurant and, if enabled, lets them click to place an order from the appropriate store.
Positive customer experiences and a reduction in ordering errors improves restaurant revenue and profitability. The right mapping feature supports both objectives and many others.
2 Real Examples of Restaurants Using Maps for Multiple Locations on Their Websites and Apps
Many large chains leverage maps to enhance the user experience and connect customers to the nearest restaurant location. You can customize your map to fit the needs of your business and your guests. Buffalo Wild Wings and Dunkin’ use MapQuest for Business for multiple locations, but each company takes a slightly different approach.
Buffalo Wild Wings
Buffalo Wild Wings lets users choose to find a location via zip code, city, or state. They can also use the location services to populate the list automatically. The restaurant chain places all sites on the list that are within 50 miles, ensuring that users can browse the locations that have what they’re looking for.
Dunkin’, formerly known as Dunkin’ Donuts, automatically populates the list by requesting location data from your browser or mobile application. But users can also browse by city or zip code. Unlike Buffalo Wild Wings, Dunkin’ limits the search results to locations within five miles or so, emphasizing getting the user to their locations quickly.
3 Tips and Reminders for Adding a Map for Multiple Locations
If your maps aren’t user-friendly or show incorrect information, it can cause friction and affect the customer experience. The best solution delivers the right amount of data in an easy-to-read format. Keep these best practices in mind when adding a map for multiple locations.
1. Keep the Customer in Mind
Understanding how your customers use your website helps tailor guest experiences. For instance, do your customers need access to a map with a satellite view? Or will a simple list of locations suffice? With MapQuest for Business, you can perform user testing and adjust your settings over time.
2. Select the Right Features
Regardless of the view you select, you can pick key features to place on the main listing. Plus, you can add extra features to your expanded listing. Consider prominently displaying your most requested options, such as curbside delivery or free wi-fi. You can adjust these details to reflect your store’s latest offerings.
3. Use MapQuest for Business
Embedding a map or adding location search features can be a complicated process. However, with the right platform, you can quickly add functionality to your website and get the peace of mind that it works seamlessly every time.
All MapQuest for Business plans, including the complimentary testing version, offer:
Directions: Add route options to let customers find the quickest or easiest way to your restaurant, whether they’re driving, biking, or using public transportation
Geocoding: This feature helps delivery drivers find or verify an address and customers can look at points of interest or an address on the map.
Mobile software development kits (SDKs) & APIs: Developers can find the right combination to power your website and app with access to unparalleled support.
Contact us to learn more about our plans and pricing.
Get Your Restaurant Locations on the Map
Managing many restaurant locations can be challenging. Not only for you but customers as well. With a mapping solution, such as MapQuest for Business, you can develop maps that direct users to the closest location or help them find a restaurant with specific features. This feature saves your customer time, prevents ordering mishaps, and improves the user experience. Find out how to equip your restaurant website with a map for multiple locations by checking out MapQuest for Business.
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