What Healthcare Leaders Should Know About Geospatial Data

The best health organizations take a human-centered approach while using technology to ensure high-quality interactions. Each improvement to care, management, or resource allocation drives excellent patient experiences.  However, leaders need relevant datasets to develop meaningful insights. 

Geospatial data provides location-based intelligence allowing you to personalize experiences while reducing inefficiencies. It also helps professionals visualize answers to complex problems and take strategic action. Moreover, the right solution is easy to implement into your operations. 

This article will explore what geospatial data is and give examples of how healthcare organizations use it, including facilities optimizing routes using MapQuest for Business’s geospatial solutions, and provide tips to get started.

What is Geospatial Data?

Geospatial data consists of geographic information, such as longitude and latitude coordinates combined with point-of-interest (POI) data. Satellite imagery and mapping tools provide precise location details, including attributes, for various use cases. 

Common geospatial technologies include:

  • Global positioning systems (GPS)
  • Geofencing
  • Geographic information system (GIS)
  • Geocoding
  • Remote sensing

Each multi-dimensional geospatial tool supports many application types and organizational goals. Healthcare professionals rely on MapQuest for Business services to provide intuitive mapping interfaces and innovative ways to visualize geospatial data.

How Can Healthcare Leaders Leverage Geospatial Data?

Healthcare leaders use geospatial data to improve patient experiences and increase operational efficiency. Additionally, geographic information is the primary tool for strategic decision-making. GIS mapping software and other forms of location intelligence provide features suitable for assessing data at the national or regional level or parse it down to get a city or community view. 

Health professionals use MapQuest for Business APIs to:

  • Assess where, how, and why specific locations lose market share to competitors
  • Properly allocate healthcare resources using location intelligence and mapping technologies
  • Identify new opportunities to serve current or potential patient populations
  • Discover patient trends and predict patient volume changes using POI and foot traffic data
  • Automate manual processes of mapping and routing for homecare providers
  • Explore billboard advertising opportunities based on route and traffic data
  • Simplify logging of patient visits, mileage, and travel time
  • Create targeted outreach campaigns designed to increase trust and relevance 

Along with leveraging geospatial data to deliver exceptional patient experiences, healthcare systems can reduce operational expenses using the MapQuest Directions API and MapQuest Geocoding API

Geographic Information: Examples in Healthcare

Traveling healthcare workers want to dedicate their time to helping patients. However, logging travel and visit times, mileage, and route delays are time-consuming. Developing efficient routes and assisting staff with navigation around high-traffic areas also consumes a lot of time. Furthermore, manual entry is prone to errors. 

Hospital systems turn to MapQuest for Business APIs to reduce mistakes and cut down on labor costs while improving patient and employee experiences. In one instance, a healthcare center with more than 2,500 therapists has saved an estimated $250,000 by implementing MapQuest’s APIs.

How Healthcare Leaders Can Get Started with Geospatial Data

Start with the question, “How can we use the data?” Several ideas may come to mind immediately, with many healthcare leaders focusing on patient experiences and reducing inefficiencies. With custom applications, you can start small and use spatial solutions to collect and organize demographic data. Or deploy routing and navigation tools to manage your costs. 

Next, prioritize your top objectives and talk with MapQuest for Business to learn how to implement geospatial tools at your organization. Get a jump start on the call by encouraging your developers to explore solutions using our free API key

MapQuest for Business APIs are easy for developers to implement as part of your strategy because they can integrate with your EMR system, and the MapQuest team provides support every step of the way. 

Deliver on Your Promise to Provide Amazing Patient Experiences

Keeping up with changing patient expectations and demographics is challenging. But it’s even harder to earn trust, consistently deliver on your quality care promise, and keep budgets in line. Geospatial solutions can help your healthcare organization overcome hurdles and thrive in today’s competitive environment. Put location data to work for your company by getting in touch with MapQuest for Business

MapQuest for Business

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