Once you’ve expanded your business, it’s time to spread the good news. But before you kick off your local marketing campaigns, get your website ready to welcome and direct new visitors. Along with updating your content, use MapQuest for Business to map multiple locations.
In this post, we’ll examine why mapping multiple locations is essential to your business and customers and then go over three steps to successfully add a map to your website.
Why Is Mapping Multiple Locations Important?
With every new location, there’s always a risk. You want to reach a new market, but you also want to help existing customers choose the best location. In some cases, that’s your closest store, whereas other times, people pick a site based on different services, products, or shopping hours. To best serve your clients, it’s essential to differentiate your locations and ensure your website experience delivers the information they need. By mapping multiple locations, you can improve the user experience and promote new stores while avoiding market cannibalization.
Meet Customer Expectations
Today’s consumers use mapping tools to find products and services near them. But they also rely on map features, like the ability to filter searches to find exactly what they want. If your website doesn’t include a map optimized for mobile and desktop users, the visitor may leave your website to open a map in a new web browser. And a generic map may not offer details essential to decision making. However, embedding a map with multiple locations helps you deliver excellent experiences and provide potential clients with the right information at the right time.
Achieve Revenue and Profitability Goals
Improving brand awareness and website usability helps you reach revenue and profitability objectives. With a map on your website, visitors can discover what each store offers and use this information to recommend a certain location to a friend. Moreover, mobile-optimized, interactive maps enhance the user experience, and Forrester reports, every $1 invested in user experience results in a return of $100.
Prevent Overlap Between Locations
Every time you add a new site, you risk splitting your market share. By mapping multiple locations and including store-specific features, you can avoid pitting your company locations against each other. With MapQuest for Business, you can define attributes at each site, allowing customers to search by feature or proximity. Furthermore, MapQuest APIs provide custom routing information to get your clients to the right place using the best possible route.
Build Business Credibility
Opening a second or third location is a sign of success. But outside of a press release, many people won’t know you have several locations. With the mapping feature, you can prominently display your business addresses, list stand-out features, and help visitors find the closest and the best location for their needs.
3 Steps to Map Multiple Locations
Just inserting a map on your website isn’t enough to capture new customers. To see a return on your investment, it’s vital to select location-specific attributes, incorporate user-friendly tools, and use a geospatial solution backed by excellent technical support. Take the following three steps to map multiple locations on your website.
1. Discover Most-Searched-For Features
When adding a map with several locations, the first place to start is with your customers. What do they search for when looking for products or services provided by your company? Review your website analytics to determine which terms people search for and if these phrases differ by location. For instance, you may find certain services are more in demand in specific areas or that mobile users look for different attributes than desktop users.
2. Add Features and Points of Interest to Your Map
Once you understand what customers search for, highlight these features on your store listings and include points of interest with custom icons on your map. Prioritizing site-specific attributes helps your customers decide on a location without needing to click for more information.
3. Use the Right Software for the Job
Embedding a map on your website should be easy and support customization. With MapQuest for Business, you have access to mature APIs and mobile SDKs. This allows your tech team to add locations and update features easily. All subscriptions include:
- Static maps for web pages that don’t require coding
- A search API to help customers visualize their route
- Mobile SDKs so clients can interact with your map while on the go
Start Mapping Your Locations
Help customers find the best location for their needs using a convenient mapping tool on your website. With mature APIs and mobile SDKs, your team can embed a map and showcase the features that drive clients to your store. Learn how to improve your site’s user experience by getting in touch with MapQuest for Business.
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