Carol Marcoux, Author at MapQuest for Business Blog

The Next Big Thing in Healthcare Marketing

May 21, 2021

Building patient relationships in a digital-first world is challenging for services based on the human touch. However, location-enabled solutions allow healthcare providers to focus on patient experiences while delivering messaging tailored to specific healthcare consumers. In this post, we’ll examine the nuances of healthcare marketing, why proximity-based marketing is the next big thing in healthcare … More The Next Big Thing in Healthcare Marketing

What Healthcare Leaders Should Know About Geospatial Data

April 27, 2021

The best health organizations take a human-centered approach while using technology to ensure high-quality interactions. Each improvement to care, management, or resource allocation drives excellent patient experiences. However, leaders need relevant datasets to develop meaningful insights. Geospatial data provides location-based intelligence allowing you to personalize experiences while reducing inefficiencies. It also helps professionals visualize answers … More What Healthcare Leaders Should Know About Geospatial Data

How Healthcare Leaders Can Realize an ROI from Geomarketing

April 23, 2021

Are your healthcare providers spending more time on the road? Perhaps you need a safer way to check-in patients? Mapping and navigation technology that seamlessly connects to your Epic electronic medical records (EMR) system can help you optimize your processes, allowing your healthcare staff to put the focus where it counts—on your patients. However, to … More How Healthcare Leaders Can Realize an ROI from Geomarketing

Which Geocoding Vendor is Right for My Healthcare Organization?

August 6, 2020

The decision to integrate a GeoVendor into your healthcare facility’s electronic medical records (EMR) system, such as Epic, is a big one. How will it impact workflow? Will it be simple for caregivers to understand and effective in what it promises to do? Ultimately, will your providers and patients be better served by making this … More Which Geocoding Vendor is Right for My Healthcare Organization?

COVID-19’s impact on the technology industry

Q&A Series: COVID-19 & The Technology Industry

August 4, 2020

MapQuest for Business’s Carol Marcoux answers questions pertaining to COVID-19’s impact on the technology industry. COVID-19 has had a dramatic impact on nearly every business, regardless of industry or geographic location. With businesses now having to navigate new ways of doing business, many are searching for new and reliable technology so that they can make … More Q&A Series: COVID-19 & The Technology Industry

Why Geocoding is the Next Step Up in Patient Care

July 23, 2020

The way patients receive healthcare and the way both providers and patients arrive at an appointment are changing. There is an ever-increasing need to travel to patients who are limited by a variety of physical, mental, or financial factors. Additionally, providers are also traveling between many of their facilities to provide patient care. Implementing MapQuest … More Why Geocoding is the Next Step Up in Patient Care

Q&A Series: COVID-19 & The Healthcare Industry

July 21, 2020

COVID-19 has had a dramatic impact on nearly every business, regardless of industry or geographic location. With businesses now having to navigate new, unchartered waters, many are searching for reliable and trusted information so that they can make informed decisions on behalf of their companies and customers. In this Q&A, healthcare industry expert, Carol Marcoux … More Q&A Series: COVID-19 & The Healthcare Industry