After a year that was the definition of disruption, it’s time to think about this term in a positive way. The events of 2020 sped up changes in consumer expectations and behavior. The speed of change made it difficult for brick and mortar stores to catch up with their digital-first eCommerce competitors. However, it was … More How to Embrace Digital Disruption in the Retail Industry
After a tumultuous year, retailers with brick and mortar storefronts are thrilled with returning shoppers. Although some hail the pandemic as a once-in-a-lifetime event, it has long-lasting consequences. In short, lives changed, and with it, so did consumer behavior. It’s tempting to return to pre-pandemic norms, but first, retailers should take a moment to explore … More Challenges and Opportunities for the Retail Industry
Between the ongoing COVID-19 crisis and seismic shifts in consumer behavior, retailers have their hands full. Yet, they’re also facing cookie deprecation and increased eCommerce competition, making every move critical. However, location-based solutions, such as MapQuest for Business, help store owners understand and delight customers. Below, we’ll explore the benefits of geomarketing for retail leaders … More Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It
Food delivery service is an essential part of the restaurant experience and services, with 60% of consumers ordering delivery or takeout once a week. Consumers expect restaurants to deliver food to their homes and businesses quickly, with 33% saying they would pay a higher fee for faster delivery. To accomplish this, restaurants use mapping technology … More 3 Easy Steps to Get Started with Food Delivery Mapping
Healthcare leaders are faced with tough challenges today that require quick, decisive action. They must assess population health in real-time and improve emergency preparedness while meeting goals for patient experience and satisfaction. On top of that, administrators have the difficult task of cutting operational costs without sacrificing vital services to their communities. To reduce obstacles, … More How Location Data Can Address Key Healthcare Challenges
When you have multiple restaurant locations, each food delivery adds to your expenses. Planning routes and adjusting them on the fly is time-consuming, and your management teams want to stay focused on in-house customers, not back-office tasks. Without a delivery route planner, your drivers will spend more time and gas than is necessary. In return, … More The Anatomy of a Great Delivery Route Planner
Once you’ve expanded your business, it’s time to spread the good news. But before you kick off your local marketing campaigns, get your website ready to welcome and direct new visitors. Along with updating your content, use MapQuest for Business to map multiple locations. In this post, we’ll examine why mapping multiple locations is essential … More How to Map Multiple Locations
Building patient relationships in a digital-first world is challenging for services based on the human touch. However, location-enabled solutions allow healthcare providers to focus on patient experiences while delivering messaging tailored to specific healthcare consumers. In this post, we’ll examine the nuances of healthcare marketing, why proximity-based marketing is the next big thing in healthcare … More The Next Big Thing in Healthcare Marketing
As you add new business locations, it’s vital to keep your customers and potential clients informed. While you’ll find plenty of options for adding a map with multiple sites to your website, not all are created the same. Some can be difficult to embed on or don’t offer features essential for meeting customer expectations. Moreover, … More The Best Map Website for Multiple Locations
Location matters to healthcare consumers, and it’s essential to your local marketing strategy. Fortunately, advances in geospatial technology give health leaders access to a huge range of tools. Location-enabled geospatial solutions, like the MapQuest for Business platform, can improve the patient experience and increase health brand recognition. In this article, we’ll explain the meaning of … More Top 3 Reasons to Use Location-Based Marketing in Healthcare
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