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How to Embrace Digital Disruption in the Retail Industry

After a year that was the definition of disruption, it’s time to think about this term in a positive way. The events of 2020 sped up changes in consumer expectations and behavior. The speed of change made it difficult for brick and mortar stores to catch up with their digital-first eCommerce competitors.  However, it was … More How to Embrace Digital Disruption in the Retail Industry

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Challenges and Opportunities for the Retail Industry

After a tumultuous year, retailers with brick and mortar storefronts are thrilled with returning shoppers. Although some hail the pandemic as a once-in-a-lifetime event, it has long-lasting consequences. In short, lives changed, and with it, so did consumer behavior. It’s tempting to return to pre-pandemic norms, but first, retailers should take a moment to explore … More Challenges and Opportunities for the Retail Industry

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Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

Between the ongoing COVID-19 crisis and seismic shifts in consumer behavior, retailers have their hands full. Yet, they’re also facing cookie deprecation and increased eCommerce competition, making every move critical. However, location-based solutions, such as MapQuest for Business, help store owners understand and delight customers.  Below, we’ll explore the benefits of geomarketing for retail leaders … More Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

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