How Location Data Can Address Key Healthcare Challenges

Healthcare leaders are faced with tough challenges today that require quick, decisive action. They must assess population health in real-time and improve emergency preparedness while meeting goals for patient experience and satisfaction. On top of that, administrators have the difficult task of cutting operational costs without sacrificing vital services to their communities. To reduce obstacles, … More How Location Data Can Address Key Healthcare Challenges

The Next Big Thing in Healthcare Marketing

Building patient relationships in a digital-first world is challenging for services based on the human touch. However, location-enabled solutions allow healthcare providers to focus on patient experiences while delivering messaging tailored to specific healthcare consumers.  In this post, we’ll examine the nuances of healthcare marketing, why proximity-based marketing is the next big thing in healthcare … More The Next Big Thing in Healthcare Marketing

Top 3 Reasons to Use Location-Based Marketing in Healthcare

Location matters to healthcare consumers, and it’s essential to your local marketing strategy. Fortunately, advances in geospatial technology give health leaders access to a huge range of tools. Location-enabled geospatial solutions, like the MapQuest for Business platform, can improve the patient experience and increase health brand recognition.  In this article, we’ll explain the meaning of … More Top 3 Reasons to Use Location-Based Marketing in Healthcare

What Healthcare Leaders Should Know About Geospatial Data

The best health organizations take a human-centered approach while using technology to ensure high-quality interactions. Each improvement to care, management, or resource allocation drives excellent patient experiences.  However, leaders need relevant datasets to develop meaningful insights.  Geospatial data provides location-based intelligence allowing you to personalize experiences while reducing inefficiencies. It also helps professionals visualize answers … More What Healthcare Leaders Should Know About Geospatial Data

How Healthcare Leaders Can Realize an ROI from Geomarketing

Are your healthcare providers spending more time on the road? Perhaps you need a safer way to check-in patients? Mapping and navigation technology that seamlessly connects to your Epic electronic medical records (EMR) system can help you optimize your processes, allowing your healthcare staff to put the focus where it counts—on your patients.  However, to … More How Healthcare Leaders Can Realize an ROI from Geomarketing

How Location Technologies Help in the Fight against COVID-19

Learn about the ways communities are combating COVID-19 with tracking and location technologies. Geographic information system (GIS) mapping is used extensively in this country’s fight against COVID-19. It is being used to show how the virus spreads and for contact tracking and tracing worldwide. This technology aids in predicting healthcare needs and spikes in virus … More How Location Technologies Help in the Fight against COVID-19

What is Geocoding and How Can It Help You Sell Products?

Understand the basics of location technologies and how these technologies can be applied to your business to increase sales, boost efficiency, and potentially keep your workforce safer. Reaching customers when and where they are most likely to buy is the goal for any business. Using geocoding is a great way to make this ideal scenario … More What is Geocoding and How Can It Help You Sell Products?

Breaking News: New Geocoder Platform to be Released

MapQuest for Business is pleased to announce the release of its new geocoder platform. On Monday, November 16, 2020, all MapQuest for Business customers will have the option to upgrade to the new backend of the MapQuest for Business geocoder platform. What work is required on the backend? Simply opt-in. There is no action necessary … More Breaking News: New Geocoder Platform to be Released

Which Geocoding Vendor is Right for My Healthcare Organization?

The decision to integrate a GeoVendor into your healthcare facility’s electronic medical records (EMR) system, such as Epic, is a big one. How will it impact workflow? Will it be simple for caregivers to understand and effective in what it promises to do? Ultimately, will your providers and patients be better served by making this … More Which Geocoding Vendor is Right for My Healthcare Organization?