Location APIs 101: Understanding What They Are and How They Benefit Businesses

Commonly used, but not commonly known. Location APIs benefit businesses in most every industry. Understanding what each location API does will help your business determine what direction to go. Location application programming interfaces (location APIs) are commonly used by a company’s IT and Marketing Departments. They work behind-the-scenes to ensure businesses run smoothly and efficiently, … More Location APIs 101: Understanding What They Are and How They Benefit Businesses

2 Reasons Why the Most Successful Businesses Use Routing APIs

Routing APIs are giving the most successful businesses an advantage over their competitors. There are numerous reasons why some businesses are more successful than others. We often think that success is tied to brand loyalty and brand recognition, but then, seemingly out of nowhere, a new company emerges and begins attracting those once loyal customers … More 2 Reasons Why the Most Successful Businesses Use Routing APIs

How to Meet Delivery Demands Amidst a Labor Shortage

Meeting the increased demand for delivery has become more difficult in the last year, with both retail and food and beverage industries experiencing a labor shortage. To fulfill customer orders and increase delivery efficiency, the ability to map out multiple locations for delivery drivers via route planning is a necessity in today’s world. Stores and … More How to Meet Delivery Demands Amidst a Labor Shortage

How to Embrace Digital Disruption in the Retail Industry

After a year that was the definition of disruption, it’s time to think about this term in a positive way. The events of 2020 sped up changes in consumer expectations and behavior. The speed of change made it difficult for brick and mortar stores to catch up with their digital-first eCommerce competitors.  However, it was … More How to Embrace Digital Disruption in the Retail Industry

Challenges and Opportunities for the Retail Industry

After a tumultuous year, retailers with brick and mortar storefronts are thrilled with returning shoppers. Although some hail the pandemic as a once-in-a-lifetime event, it has long-lasting consequences. In short, lives changed, and with it, so did consumer behavior. It’s tempting to return to pre-pandemic norms, but first, retailers should take a moment to explore … More Challenges and Opportunities for the Retail Industry

Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

Between the ongoing COVID-19 crisis and seismic shifts in consumer behavior, retailers have their hands full. Yet, they’re also facing cookie deprecation and increased eCommerce competition, making every move critical. However, location-based solutions, such as MapQuest for Business, help store owners understand and delight customers.  Below, we’ll explore the benefits of geomarketing for retail leaders … More Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

How Location Technologies Help in the Fight against COVID-19

Learn about the ways communities are combating COVID-19 with tracking and location technologies. Geographic information system (GIS) mapping is used extensively in this country’s fight against COVID-19. It is being used to show how the virus spreads and for contact tracking and tracing worldwide. This technology aids in predicting healthcare needs and spikes in virus … More How Location Technologies Help in the Fight against COVID-19

What is Geocoding and How Can It Help You Sell Products?

Understand the basics of location technologies and how these technologies can be applied to your business to increase sales, boost efficiency, and potentially keep your workforce safer. Reaching customers when and where they are most likely to buy is the goal for any business. Using geocoding is a great way to make this ideal scenario … More What is Geocoding and How Can It Help You Sell Products?

Breaking News: New Geocoder Platform to be Released

MapQuest for Business is pleased to announce the release of its new geocoder platform. On Monday, November 16, 2020, all MapQuest for Business customers will have the option to upgrade to the new backend of the MapQuest for Business geocoder platform. What work is required on the backend? Simply opt-in. There is no action necessary … More Breaking News: New Geocoder Platform to be Released