The Anatomy of a Great Delivery Route Planner

When you have multiple restaurant locations, each food delivery adds to your expenses. Planning routes and adjusting them on the fly is time-consuming, and your management teams want to stay focused on in-house customers, not back-office tasks. Without a delivery route planner, your drivers will spend more time and gas than is necessary. In return, … More The Anatomy of a Great Delivery Route Planner

The Next Big Thing in Healthcare Marketing

Building patient relationships in a digital-first world is challenging for services based on the human touch. However, location-enabled solutions allow healthcare providers to focus on patient experiences while delivering messaging tailored to specific healthcare consumers.  In this post, we’ll examine the nuances of healthcare marketing, why proximity-based marketing is the next big thing in healthcare … More The Next Big Thing in Healthcare Marketing

The Best Map Website for Multiple Locations

As you add new business locations, it’s vital to keep your customers and potential clients informed. While you’ll find plenty of options for adding a map with multiple sites to your website, not all are created the same. Some can be difficult to embed on or don’t offer features essential for meeting customer expectations.  Moreover, … More The Best Map Website for Multiple Locations

Top 3 Reasons to Use Location-Based Marketing in Healthcare

Location matters to healthcare consumers, and it’s essential to your local marketing strategy. Fortunately, advances in geospatial technology give health leaders access to a huge range of tools. Location-enabled geospatial solutions, like the MapQuest for Business platform, can improve the patient experience and increase health brand recognition.  In this article, we’ll explain the meaning of … More Top 3 Reasons to Use Location-Based Marketing in Healthcare

How the Best Restaurants Do Delivery Route Optimization

As wages, supplies, and fuel costs rise, the financial strain can compromise a restaurant’s slim profit margins. But delivery isn’t an area you can cut back on, as guests expect fast delivery of high-quality, hot food. Therefore, finding a solution that enhances the guest experience while protecting your budget is essential.  In this post, we’ll … More How the Best Restaurants Do Delivery Route Optimization

What Healthcare Leaders Should Know About Geospatial Data

The best health organizations take a human-centered approach while using technology to ensure high-quality interactions. Each improvement to care, management, or resource allocation drives excellent patient experiences.  However, leaders need relevant datasets to develop meaningful insights.  Geospatial data provides location-based intelligence allowing you to personalize experiences while reducing inefficiencies. It also helps professionals visualize answers … More What Healthcare Leaders Should Know About Geospatial Data

Geospatial Data and the Evolution of the Restaurant Industry

As the pandemic’s effects continue to rock the food and beverage industry, restaurants must evolve and adapt to thrive. From exploring alternative business models to expanding delivery services, strategic decisions based on geospatial data can protect and grow your restaurant.  Geospatial data impacts all business aspects, including consumer expectations, and the best restaurants use it … More Geospatial Data and the Evolution of the Restaurant Industry

How Healthcare Leaders Can Realize an ROI from Geomarketing

Are your healthcare providers spending more time on the road? Perhaps you need a safer way to check-in patients? Mapping and navigation technology that seamlessly connects to your Epic electronic medical records (EMR) system can help you optimize your processes, allowing your healthcare staff to put the focus where it counts—on your patients.  However, to … More How Healthcare Leaders Can Realize an ROI from Geomarketing

How Restaurants Can Measure the ROI of Geomarketing

What if you could entice potential restaurant guests with a mouth-watering promotion minutes before they enter the movie, concert, or event near you?  Then remind them to take advantage of your restaurant deal before they even leave the area?  With geomarketing, you can personalize every message and deliver it at the optimal time, increasing sales … More How Restaurants Can Measure the ROI of Geomarketing