Commonly used, but not commonly known. Location APIs benefit businesses in most every industry. Understanding what each location API does will help your business determine what direction to go. Location application programming interfaces (location APIs) are commonly used by a company’s IT and Marketing Departments. They work behind-the-scenes to ensure businesses run smoothly and efficiently, … More Location APIs 101: Understanding What They Are and How They Benefit Businesses
After a year that was the definition of disruption, it’s time to think about this term in a positive way. The events of 2020 sped up changes in consumer expectations and behavior. The speed of change made it difficult for brick and mortar stores to catch up with their digital-first eCommerce competitors. However, it was … More How to Embrace Digital Disruption in the Retail Industry
Between the ongoing COVID-19 crisis and seismic shifts in consumer behavior, retailers have their hands full. Yet, they’re also facing cookie deprecation and increased eCommerce competition, making every move critical. However, location-based solutions, such as MapQuest for Business, help store owners understand and delight customers. Below, we’ll explore the benefits of geomarketing for retail leaders … More Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It
When you have multiple restaurant locations, each food delivery adds to your expenses. Planning routes and adjusting them on the fly is time-consuming, and your management teams want to stay focused on in-house customers, not back-office tasks. Without a delivery route planner, your drivers will spend more time and gas than is necessary. In return, … More The Anatomy of a Great Delivery Route Planner
As you add new business locations, it’s vital to keep your customers and potential clients informed. While you’ll find plenty of options for adding a map with multiple sites to your website, not all are created the same. Some can be difficult to embed on or don’t offer features essential for meeting customer expectations. Moreover, … More The Best Map Website for Multiple Locations
Understand the basics of location technologies and how these technologies can be applied to your business to increase sales, boost efficiency, and potentially keep your workforce safer. Reaching customers when and where they are most likely to buy is the goal for any business. Using geocoding is a great way to make this ideal scenario … More What is Geocoding and How Can It Help You Sell Products?
The way patients receive healthcare and the way both providers and patients arrive at an appointment are changing. There is an ever-increasing need to travel to patients who are limited by a variety of physical, mental, or financial factors. Additionally, providers are also traveling between many of their facilities to provide patient care. Implementing MapQuest … More Why Geocoding is the Next Step Up in Patient Care