Healthcare leaders are faced with tough challenges today that require quick, decisive action. They must assess population health in real-time and improve emergency preparedness while meeting goals for patient experience and satisfaction. On top of that, administrators have the difficult task of cutting operational costs without sacrificing vital services to their communities. To reduce obstacles, … More How Location Data Can Address Key Healthcare Challenges
Location matters to healthcare consumers, and it’s essential to your local marketing strategy. Fortunately, advances in geospatial technology give health leaders access to a huge range of tools. Location-enabled geospatial solutions, like the MapQuest for Business platform, can improve the patient experience and increase health brand recognition. In this article, we’ll explain the meaning of … More Top 3 Reasons to Use Location-Based Marketing in Healthcare
The best health organizations take a human-centered approach while using technology to ensure high-quality interactions. Each improvement to care, management, or resource allocation drives excellent patient experiences. However, leaders need relevant datasets to develop meaningful insights. Geospatial data provides location-based intelligence allowing you to personalize experiences while reducing inefficiencies. It also helps professionals visualize answers … More What Healthcare Leaders Should Know About Geospatial Data
Are your healthcare providers spending more time on the road? Perhaps you need a safer way to check-in patients? Mapping and navigation technology that seamlessly connects to your Epic electronic medical records (EMR) system can help you optimize your processes, allowing your healthcare staff to put the focus where it counts—on your patients. However, to … More How Healthcare Leaders Can Realize an ROI from Geomarketing
Learn about the ways communities are combating COVID-19 with tracking and location technologies. Geographic information system (GIS) mapping is used extensively in this country’s fight against COVID-19. It is being used to show how the virus spreads and for contact tracking and tracing worldwide. This technology aids in predicting healthcare needs and spikes in virus … More How Location Technologies Help in the Fight against COVID-19
Understand the basics of location technologies and how these technologies can be applied to your business to increase sales, boost efficiency, and potentially keep your workforce safer. Reaching customers when and where they are most likely to buy is the goal for any business. Using geocoding is a great way to make this ideal scenario … More What is Geocoding and How Can It Help You Sell Products?
MapQuest for Business is pleased to announce the release of its new geocoder platform. On Monday, November 16, 2020, all MapQuest for Business customers will have the option to upgrade to the new backend of the MapQuest for Business geocoder platform. What work is required on the backend? Simply opt-in. There is no action necessary … More Breaking News: New Geocoder Platform to be Released
The decision to integrate a GeoVendor into your healthcare facility’s electronic medical records (EMR) system, such as Epic, is a big one. How will it impact workflow? Will it be simple for caregivers to understand and effective in what it promises to do? Ultimately, will your providers and patients be better served by making this … More Which Geocoding Vendor is Right for My Healthcare Organization?
The way patients receive healthcare and the way both providers and patients arrive at an appointment are changing. There is an ever-increasing need to travel to patients who are limited by a variety of physical, mental, or financial factors. Additionally, providers are also traveling between many of their facilities to provide patient care. Implementing MapQuest … More Why Geocoding is the Next Step Up in Patient Care
COVID-19 has had a dramatic impact on nearly every business, regardless of industry or geographic location. With businesses now having to navigate new, unchartered waters, many are searching for reliable and trusted information so that they can make informed decisions on behalf of their companies and customers. In this Q&A, healthcare industry expert, Carol Marcoux … More Q&A Series: COVID-19 & The Healthcare Industry