How to Embrace Digital Disruption in the Retail Industry

After a year that was the definition of disruption, it’s time to think about this term in a positive way. The events of 2020 sped up changes in consumer expectations and behavior. The speed of change made it difficult for brick and mortar stores to catch up with their digital-first eCommerce competitors.  However, it was … More How to Embrace Digital Disruption in the Retail Industry

Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

Between the ongoing COVID-19 crisis and seismic shifts in consumer behavior, retailers have their hands full. Yet, they’re also facing cookie deprecation and increased eCommerce competition, making every move critical. However, location-based solutions, such as MapQuest for Business, help store owners understand and delight customers.  Below, we’ll explore the benefits of geomarketing for retail leaders … More Watch Out: How Geomarketing Is Taking Over Retail and What to Do About It

The Best Map Website for Multiple Locations

As you add new business locations, it’s vital to keep your customers and potential clients informed. While you’ll find plenty of options for adding a map with multiple sites to your website, not all are created the same. Some can be difficult to embed on or don’t offer features essential for meeting customer expectations.  Moreover, … More The Best Map Website for Multiple Locations

Top 3 Reasons to Use Location-Based Marketing in Healthcare

Location matters to healthcare consumers, and it’s essential to your local marketing strategy. Fortunately, advances in geospatial technology give health leaders access to a huge range of tools. Location-enabled geospatial solutions, like the MapQuest for Business platform, can improve the patient experience and increase health brand recognition.  In this article, we’ll explain the meaning of … More Top 3 Reasons to Use Location-Based Marketing in Healthcare

Geospatial Data and the Evolution of the Restaurant Industry

As the pandemic’s effects continue to rock the food and beverage industry, restaurants must evolve and adapt to thrive. From exploring alternative business models to expanding delivery services, strategic decisions based on geospatial data can protect and grow your restaurant.  Geospatial data impacts all business aspects, including consumer expectations, and the best restaurants use it … More Geospatial Data and the Evolution of the Restaurant Industry